HUG Festival is a powerful tool to spread the Gospel using culture matrices such as media, music, and board games for City Mission to reach out the souls of the nations. HUG Festival has been redesigned as an evangelism program for the international students among the young generation in Korea. It is being held in various languages both in Seoul and many cities of the nations for the Urban Generation of all around the world.
HUG Conference is an extended version of the HUG Festival. It includes lectures on the manual of HUG Festival and hands-on workshops of it for pastors and leaders of local churches and ministries of the nations. The conference equips the churches and ministries with the practical method of evangelism and church settlement of nonbelievers.